FOR IMMEDIATE RELEASE
Trip advisor Green Leaders Program Highlights Eco-Friendly HotelsApr 29, 2013
NEWTON, Mass April 22, 2013 - TripAdvisor®, the world's largest travel site, today announced the launch of its new TripAdvisor GreenLeaders - program, helping its community of more than 200 million travelers plan greener trips by highlighting U.S. accommodations engaging in environmentally-friendly practices. Developed in partnership with U.S. Environmental Protection Agency's ENERGY STAR® program, the U.S. Green Building Council, and the United Nations Environment Programme, qualifying hotels and B&Bs will be awarded TripAdvisor GreenLeaders status based on the green practices the property has in place.
How TripAdvisor GreenLeaders Works
The TripAdvisor GreenLeaders program considers a property's holistic approach to green practices and ranks them based on four levels of participation - Bronze, Silver, Gold or Platinum - which will be shown prominently on the property's listing on the TripAdvisor site. The more green practices a hotel has in place, the higher its TripAdvisor GreenLeaders level.
A comprehensive list of eco-friendly practices are evaluated, from linen and towel re-use, recycling and composting through to solar panels, electric car charging stations and green roofing. Accommodations that do not meet the requirements for TripAdvisor GreenLeaders, but do have the seven minimum green practices in place, will be awarded TripAdvisor GreenPartner status.
Travelers will be able to tailor their search on TripAdvisor for hotels participating in the TripAdvisor GreenLeaders program, and view a detailed list of environmentally-friendly practices that they can expect at each location. TripAdvisor's community of travelers will also be invited to comment on a hotel's green credentials following a stay at a participating property, and in the future their feedback will be displayed on the site.
Nick Nuttall, UNEP Spokesperson and Director of Communications, said, " The around $1 trillion a year global tourism industry can be a key catalyst in the transformation towards a green economy in developed and developing countries alike".
"Studies conducted by UNEP show that more than a third of travelers favour environmentally-friendly tourism. At the same time, global spending on sustainable tourism is estimated to increase at a higher rate than the industry average growth. By giving travelers better information on the availability and quality of eco-friendly accommodation the Greenleaders programme is meeting a growing demand for greener tourism and doing its bit towards a more sustainable century," he added.